Deborah Prenger

Wanting to shake up their perception as strictly an office supplies warehouse, Staples rebranded themselves to be the champion of “curious achievers”. We turned their brand ambassador, Howie Mandel (PY Lord in Quebec), into an invisible character, “Curiosity” who represents the thoughts of Staples customers. The campaign quickly became a staple itself. (And, yes, Howie is a great guy)

The Government of Ontario needed to delegitimize the term "Social Smoking" and get social smokers to think twice about their habit. We created a fully integrated campaign that broke through to this difficult target and surpassed all expectations for effectiveness.

Recognition: Bronze Integrated Lion, Applied Arts: Public Service, Applied Arts: Digital Series, Strategy Magazine Campaign of the Year, Bessies: Gold Digital Campaign, Warc Prize for Social Strategy: Silver and Special Award for low-budget

IKEA wanted to change the perception that their furniture has no place in a mature, tasteful home. We helped them achieve just that. Der var glada!

Molson M beer is brewed in a unique and creative way. It is liquid art. This campaign used unique OOH, TV and social media to bring that story to life.

Harvey's is known for burger customization and building them to suit each person’s unique preferences. So why not allow them to copyright their burger and incentivize trips to Harvey's in the process? We did.

Giuseppe has a lot of great things to say about the quality of his pizza. So we carefully crafted this animated video to allow him to do just that.

Emerging from their winter cocoon, Spring is a time when Canadians dream of spreading their wings in anticipation of the fun and freedom ahead. We created a series of hoarding posters to capitalize on just that mindset.

A newcomer to the predominantly-protein Canadian food scene, Wild Fork wanted Thanksgiving’s popularity to help get their name and price advantage out into the market. We created OOH, social and even orchestrated a gaggle of inflatable turkeys to get the message out. Crowds gobbled it up. (Sorry, I had to.)

This campaign launched a new brand positioning across Lexus’ entire line-up: Lexus Moments. The premise was simple. If experiences are the new luxury then the perfect moment is the sweet spot of any experience. Pursue the Moment.

The Toronto Jewish Film Festival asked us to expand their audience beyond their core Jewish following. The campaign ran on subway, newspaper and television. Bringing in a diverse group of newcomers.

This campaign ran in newspapers as an awareness campaign for Foresters Financial Services.

Lipton tasked us with boosting awareness of all 5 of their soup varieties. Break out the spoons.

If you wanna talk to high-end dog owners, go where the high-end goggies go, literally, the dog park. These doggie scale billboards promoted haute couture fashions for a local stylish pet boutique. It was coupled with treats and cards distributed by store staff, leading to increased foot (and paw) traffic to the store.

We created a series of 4 minimally branded, visually impactful subway posters. They were embedded with headphone jacks, so that when the passenger plugged in, they were treated to a highly entertaining narration of an excerpt from a newly released novel.

This commercial launched a new positioning for Fujifilm encouraging creativity with its products. Because beauty truly is everywhere.

Operation Go Home is a national based charity. Their mission is to make contact with vulnerable street kids and, when appropriate, get them back to their homes.

Greenpeace wanted to create awareness of the senseless waste that happens when people use products that are created using fibre sourced from virgin forests. This poster was placed in restaurant and bar washrooms in urban centres.

Harry Rosen is a powerhouse in Canadian high-end menswear. Many of their clients are well known, and, occasionally, famous. We did a newspaper campaign featuring those clients wearing the same outfit they’d be wearing that day, usually at a ritzy event. In return, their clients agreed to donate their fee to a charity of their choice. That suited Harry just fine.