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Deborah Prenger
Advertising Creative | Art Direction | Graphic Design | Brand Identity
Ontario Ministry of Health: Quit the Denial
The Government of Ontario needed to delegitimize the term "Social Smoking"
and get social smokers to think twice about their habit.
We created a fully integrated campaign that broke though to this difficult target
and surpassed all expectations for effectiveness.
Recognition
Bronze Integrated Lion
Applied Arts: Public Service
Applied Arts: Digital Series
Strategy Magazine Campaign of the Year
Bessies: Gold Digital Campaign
Warc Prize for Social Strategy: Silver and Special Award for low-budget